Tuesday, July 04, 2006

What the Prospect Reads First After the Title

Book browsers have a choice when a title arouses initial interest: they might opt to read the preface, check out the contents list or go straight to the back cover.

My bet is that most of them head for the latter (I know I always do) but wherever they go don't risk disappointing them when they get there.

You spent some time polishing the contents to your satisfaction; spend an equal amount of time on both preface and blurb.

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