Look upon the chapter heading as the trunk; subheads as the branches; and sub-subheads as the leaves. They all have a role to play in your list of contents and they should all be treated with equal significance. Energise them with action words and allow each line in the list to introduce its own story.
To master the art of compiling the list of contents for your book, study how other successful niche non-fiction authors do it. Compare the contents list with chapter headings, subheadings and subheads in the text and you will see how everything clicks neatly into place in logical progression.
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