Friday, March 31, 2006

Choosing a Topic for Writing a How-To Book

Review in depth the intelligence you have accumulated over the years and you will have no problem in identifying where your primary source of expertise lies.

However, before cementing your choice of a topic it will be necessary to run the data through several tests to confirm its suitability as the subject matter for your first how-to book.

Will the topic be convincing enough to warrant widespread appeal among devotees?

Will you be capable of confirming its validity and expanding on received data?

Will you be able to convert your expertise into a teaching module?

Will the accumulated material manifest a disposition for regular updating?

Will the topic have the potential for subsequent editions?

Will it have the propensity to spawn more books on disparate aspects of the subject?

Will you tempted to abandon the project if your topic has already been covered?

You won't be able to resolve all of these questions right now but you will be by the time you've finished studying any of my writing courses.

WHAT ATTRACTS PEOPLE TO WORKS OF NON-FICTION?

Autobiographies and biographies of celebrities are always in demand because they arouse the curiosity factor and particularly so when the material evokes an expectation of salacity.

The curiosity factor is equally evident in readers of how-to books, guides and manuals, but directed by a more responsible motive: the thirst for information on how to do something, do it better and excel at it.

And so the chosen topic must be capable of fulfilling these wholesome expectations by ensuring that readers will become better informed on the subject matter for which you and they share a common interest.

Your personal expertise must be equal to the task you set yourself because otherwise, no matter how cleverly conceived or creatively scripted, your work will never be published.

Commissioning editors can spot a fake a mile away.

While they may not be expert on your subject, they will very quickly ascertain whether or not you are.

PASSIVE V ACTIVE PARTICIPATION

Levels of reader participation tend to vary between different genres and the differential with regard to commitment invariably favors non-fiction.

People read fiction to be entertained

(Passive participation: in one ear and out the other)

People read non-fiction to…

1. Become better informed
2. Learn new skills
3. Hone existing talents

(Active participation: invoking the faculties of reasoning and memory retention)

Much popular fiction is in style for just a while but superior niche non-fiction can be around forever, earning the estates of its originators drip feed residuals in perpetuity.

For example ‘How to Win Friends and Influence People’ by Norman Vincent Peale was first published in the mid-1930s, sold millions of copies worldwide, and is still re-issued from time to time.

This famous book has been through several publishing houses but it has only one originator.

Whenever people pick up a how-to book they are demonstrating willingness to engage in active participation.

They know they are in for some work and you should in there pitching with them, providing an interesting topic and knowledgeable text in an easy-to-read format that transforms a chore into a pleasure.

WHY GUIDES, MANUALS, HOW-TO BOOKS
ARE ALWAYS IN DEMAND

No one willingly volunteers for instruction unless there is more, much more than mere passing interest in the topic, and therein lies the market for quality guides, instruction manuals and how-to books.

QUALIFIED, TARGETED PROSPECTS

You are preaching the partially converted: all the more reason then that you run your expertise through all the tests to ensure its validity.

Your knowledge must be superior to that of the reader and it must be quantifiably so.

Unsubstantiated opinion has no place in this classification of non-fiction and so you must validate all that you think you know and expand upon it responsibly with every means at your disposal.

This calls for intensive research and without it you will end up with egg all over your face because your manuscript will never get past the first reading stage of any professional publisher you might approach.

ESTABLISHING THE DEPTH OF YOUR KNOWLEDGE

Never take for granted that you already know enough about your special subject to fill a book.

No one is that clever.

Spend some time testing out the depth of your knowledge by making lists of what you know and what you don't know.

Take particular note of those areas that require substantiation or where you are lacking corroborative detail.

CONFIRMING ITS VALIDITY
AND EXPANDING ON THE INFORMATION

This is where you start your research and it is so important that an entire chapter is devoted to the subject in all of my creative writing courses.

Most of what you need you will find online at home or in the free-to-use 'active learning' centres provided by your local library where you can double up by accessing appropriate hard copy references manuals.

TESTING THE POTENTIAL FOR LONGEVITY IN YOUR CHOSEN TOPIC

Testing out the potential for life beyond a single edition is something you can do for yourself quite easily by carrying out this simple test.

CHECK IF YOUR TOPIC HAS A NICHE-CARVING ASPECT

In other words: that it is not associated with a fad or a fashion.

For example, I've had many books published over the years, some of which have been in style for a while then disappeared, others have bombed, but the majority of my titles just keep going on from strength to strength.

Why?

Why should my successful titles prove so popular with readers?

They are popular because they are directed at niche markets that are self-perpetuating and have a seemingly bottomless pit of prospective participants.

Like the London buses, there's always another one coming along in a minute.

For example:

Back in 1994 when I wrote Starting Your Own Business (How-To-Books ISBN 1-85703-859-2) government initiatives on helping people to start up on their own were just beginning to bite all over the world.

As these initiatives increased in volume, so too did interest in my work.

Similarly, when I became increasingly aware of the hype on home based web operations, I wrote Starting an Internet Business at Home (Kogan Page ISBN 0-7494-3484-8).

This latter tome has been around since August 2001 and sells well in bookstores all over the world and (as I suspected it would) as an Internet purchase via Amazon, BOL, Barnes & Noble, etc.

Now, spotting an opportunity and carving a niche for yourself only works when you know the market inside out and when it identifies precisely with your own expertise.

Look again at the marketplace identified with your topic and establish whether there is a sector or sub-sector that is tailor made for exploitation through your special brand of knowledge.

That is how to position yourself in the right place at the right time.

It has nothing to do with luck; the answer lies in creative forward thinking.

http://1st-creative-writing-course.com

Thursday, March 30, 2006

Realizing the Full Potential for Your Writing Output

Achieving publication for your writing output is removed from the improbable dream category and becomes instead a calculated certainty when you follow the strategies contained in my creative writing course.

That’s the beauty of niche non-fiction: it lends itself to formula writing techniques where commercial nuances are seamlessly interwoven into practical expression without disturbing the flow of the creative dynamic.

You do it all the time without perhaps realizing it; you do it automatically when you compose a letter, a thesis, a report and such like. Why not then convert your innate skills into a vehicle to make money writing by developing extra income ideas that become in time residual income streams.

I did not set out to write a niche non-fiction bestseller: it just happened fortuitously because subconsciously I had somehow managed to string all the essential ingredients together in the correct order in my first work.

You won’t have to trust to luck though. Intrigued by the runaway success of the initial title and the two that followed in the break-though to bestseller status, I set about deconstructing each in turn to determine what I had done right and where I had gone astray on occasion.

The results not only provided me with benchmarks for revising future editions but also made available the raw material for my creative writing course Secrets to Churning Out Bestsellers. Combining my own findings with those of other successful non-fiction authors provides you in turn with a series of tried and tested strategies to ensure flawless progression of your own extra income ideas into residual income streams.

And residuals are what writing for profit is all about. ‘Starting Your Own Business’ first saw the light of day back in 1994, doubles in turnover every year, and (according to my publisher) should still be around in another ten years time. ‘Starting an Internet Business at Home’ falls into much the category in that sales consistently increase year on year. Both of these titles have something in common: they were designed to last because they are both injected with the essential ingredient to guarantee multiple editions and consequently, bestseller status: longevity.

You will learn in Secrets to Churning Out Bestsellers how to inject your own work with longevity and how that will galvanize commissioning editors into offering you a contract for publication. To provide you with an example of the power of this little-known ingredient: I have written 50 full length works of niche non-fiction of which 37 have been accepted and published.

You’d settle for two out of three as a batting average wouldn’t you?

Footnote: Do not leave your rejections to gather dust in a desk drawer. Put them to work. I downsized the 13 that failed to cut the mustard into mini-volumes and 7 of these went on to be accepted and published as ‘Thrifty Books’ titles…

http://1st-creative-writing-course.com

Wednesday, March 29, 2006

Choosing a Topic for Writing a How-To Book

Review in depth the intelligence you have accumulated over the years and you will have no problem in identifying where your primary source of expertise lies.

However, before cementing your choice of a topic it will be necessary to run the data through several tests to confirm its suitability as the subject matter for your first how-to book.

- Will the topic be convincing enough to warrant widespread appeal among devotees?
- Will you be capable of confirming its validity and expanding on received data?
- Will you be able to convert your expertise into a teaching module?
- Will the accumulated material manifest a disposition for regular updating?
- Will the topic have the potential for subsequent editions?
- Will it have the propensity to spawn more books on disparate aspects of the subject?
- Will you tempted to abandon the project if your topic has already been covered?

You won't be able to resolve all of these questions right now but you will be by the time you've finished studying any of my writing courses.

WHAT ATTRACTS PEOPLE TO WORKS OF NON-FICTION?

Autobiographies and biographies of celebrities are always in demand because they arouse the curiosity factor and particularly so when the material evokes an expectation of salacity.

The curiosity factor is equally evident in readers of how-to books, guides and manuals, but directed by a more responsible motive: the thirst for information on how to do something, do it better and excel at it.

And so the chosen topic must be capable of fulfilling these wholesome expectations by ensuring that readers will become better informed on the subject matter for which you and they share a common interest.

Your personal expertise must be equal to the task you set yourself because otherwise, no matter how cleverly conceived or creatively scripted, your work will never be published.

Commissioning editors can spot a fake a mile away.

While they may not be expert on your subject, they will very quickly ascertain whether or not you are.

PASSIVE V ACTIVE PARTICIPATION

Levels of reader participation tend to vary between different genres and the differential with regard to commitment invariably favors non-fiction.

People read fiction to be entertained

(Passive participation: in one ear and out the other)

People read non-fiction to…

- Become better informed
- Learn new skills
- Hone existing talents

(Active participation: invoking the faculties of reasoning and memory retention)

Much popular fiction is in style for just a while but superior niche non-fiction can be around forever, earning the estates of its originators drip feed residuals in perpetuity.

For example ‘How to Win Friends and Influence People’ by Norman Vincent Peale was first published in the mid-1930s, sold millions of copies worldwide, and is still re-issued from time to time.

This famous book has been through several publishing houses but it has only one originator.

Whenever people pick up a how-to book they are demonstrating willingness to engage in active participation.

They know they are in for some work and you should in there pitching with them, providing an interesting topic and knowledgeable text in an easy-to-read format that transforms a chore into a pleasure.

WHY GUIDES, MANUALS, HOW-TO BOOKS
ARE ALWAYS IN DEMAND

No one willingly volunteers for instruction unless there is more, much more than mere passing interest in the topic, and therein lies the market for quality guides, instruction manuals and how-to books.

QUALIFIED, TARGETED PROSPECTS

You are preaching the partially converted: all the more reason then that you run your expertise through all the tests to ensure its validity.

Your knowledge must be superior to that of the reader and it must be quantifiably so.

Unsubstantiated opinion has no place in this classification of non-fiction and so you must validate all that you think you know and expand upon it responsibly with every means at your disposal.

This calls for intensive research and without it you will end up with egg all over your face because your manuscript will never get past the first reading stage of any professional publisher you might approach.

ESTABLISHING THE DEPTH OF YOUR KNOWLEDGE

Never take for granted that you already know enough about your special subject to fill a book.

No one is that clever.

Spend some time testing out the depth of your knowledge by making lists of what you know and what you don't know.

Take particular note of those areas that require substantiation or where you are lacking corroborative detail.

CONFIRMING ITS VALIDITY
AND EXPANDING ON THE INFORMATION

This is where you start your research and it is so important that an entire chapter is devoted to the subject in all of my creative writing courses.

Most of what you need you will find online at home or in the free-to-use 'active learning' centres provided by your local library where you can double up by accessing appropriate hard copy references manuals.

TESTING THE POTENTIAL FOR LONGEVITY IN YOUR CHOSEN TOPIC

Testing out the potential for life beyond a single edition is something you can do for yourself quite easily by carrying out this simple test.

CHECK IF YOUR TOPIC HAS A NICHE-CARVING ASPECT

In other words: that it is not associated with a fad or a fashion.

For example, I've had many books published over the years, some of which have been in style for a while then disappeared, others have bombed, but the majority of my titles just keep going on from strength to strength.

Why?

Why should my successful titles prove so popular with readers?

They are popular because they are directed at niche markets that are self-perpetuating and have a seemingly bottomless pit of prospective participants.

Like the London buses, there's always another one coming along in a minute.

For example:

Back in 1994 when I wrote Starting Your Own Business (How-To-Books ISBN 1-85703-859-2) government initiatives on helping people to start up on their own were just beginning to bite all over the world.

As these initiatives increased in volume, so too did interest in my work.

Similarly, when I became increasingly aware of the hype on home based web operations, I wrote Starting an Internet Business at Home (Kogan Page ISBN 0-7494-3484-8).

This latter tome has been around since August 2001 and sells well in bookstores all over the world and (as I suspected it would) as an Internet purchase via Amazon, BOL, Barnes & Noble, etc.

Now, spotting an opportunity and carving a niche for yourself only works when you know the market inside out and when it identifies precisely with your own expertise.

Look again at the marketplace identified with your topic and establish whether there is a sector or sub-sector that is tailor made for exploitation through your special brand of knowledge.

That is how to position yourself in the right place at the right time.

It has nothing to do with luck; the answer lies in creative forward thinking.

http://1st-creative-writing-course.com

The Perfect Solution For Publishing Your Creative Writing Output

It has never been easy to have your creative writing output accepted by traditional publishing houses.

Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.

Alexandre Dumas
D.H. Lawrence
Edgar Allan Poe
Edgar Rice Burroughs
George Bernard Shaw
Gertrude Stein
James Joyce
John Grisham
Mark Twain
Mary Baker Eddy
Rudyard Kipling
Stephen Crane
Upton Sinclair
Virginia Woolf
Walt Whitman
William Blake
Zane Grey

John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole 'vehicle' for distribution…

And it is getting tougher all the time – even for established authors.

It can be doubly frustrating when you’ve written something that you are desperate to see in print; something you want other people to read.

There is always recourse to the cut-throat vanity publishing houses of course but I wouldn’t take that route come what may.

Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you can’t place elsewhere.

I have a string of traditionally published titles currently in circulation but I have an equal string that I have never been able to get into print.

That is until now…

The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers unlimited titles and thereafter pricing starts at $5.95 for just ONE book – perfect bound with ISBN and free shipping to customers

In a nutshell: Instead of requiring an initial order of 10 or 100 books, they send you the first copy of your book free and then print-on-demand and ship when they receive an order from you or your customer.

This website is well worth a visit especially if you are still trying to get your first book into print. With the keen printing prices on offer you could have your own library up and running in next to no time.

http://tinyurl.com/hlw77

Monday, March 27, 2006

The Other Major Gateway into the Search Engines

We reviewed the power of press releases yesterday; now let’s focus on the other major free gateway into obtaining high placements in the search engines: articles.

Posting free articles to the major article repository sites is the fastest and easiest way to make more sales, increase your Google ranking, and push your Alexa rating through the roof.

Once again it all depends on the efficiency of the software you use to transmit your articles.

Have a look at the one I always use..

http://articlesubmitter.howtoproducts-xl.com

Taking the Backdoor into Search Engine Placements

There is a backdoor into high rankings in the search engines that’s been around forever but is only now achieving the recognition it deserves.

Online press releases are not the exclusive province of big business; you can use them to astonishing effect even if (as I do) you operate your online marketing from a work station at the window of a living room facing the village green.

Press releases offer a level playing field so take advantage of it and raise your game to new heights. I have hundreds of releases on all sorts of subject matter currently circulating in cyberspace – and so too can you.

Success hinges solely on the software you employ for transmission.

If this is something you have never done before you need a kit that…

- Helps you structure releases in the accepted format
- Provides you with a choice of layouts to correlate with the subject matter
- Comes pre-loaded with PR hubs for automatic transmission
- Gives you the option of manually submitting to hubs that prefer it that way
- Allows you to add to the manual sites already loaded

I know of only one piece of software that does all this and doesn’t cost a leg and an arm to purchase outright.

It is the software I use every day.

Check it out at this website…

http://tinyurl.com/hdbvs

Sunday, March 26, 2006

I Happened Upon A Book That Shattered My Illusions

Back in 2000 I wrote a book “Starting an Internet Business at Home” which was published in hard copy format by Kogan Page (ISBN 0749434848).

It is out of print now but in its day it was considered hot stuff and sold over 20,000 copies in bookstores world wide.

At the time I though I knew all there was to know about online marketing but a few days ago I happened across a book by another author that shattered my illusions and exposed how little I really know.

It reveals the astonishing story of how the writer took a single idea and turned it into $37,641.85 in just 24 days.

Moreover, he demonstrates step by step exactly how he did it.

So what did I learn that I didn’t know before?

Manifold gems of wisdom on online marketing, including…

- The building blocks to conducting effective online market research

- How to develop products in obscure but highly popular niche areas

- How to create them seamlessly and inexpensively

- An ingenious and incredibly simple strategy for attracting JV partners

- How to use other people’s websites to jack up overall sales

Oh, and lots of other useful things, but especially how to repeat the author’s format over and over again.

Click Below To Learn More About The Book That Shattered My Illusions

http://tinyurl.com/nwysg

Friday, March 24, 2006

Getting it all together...

Most successful online marketers (myself included) start out as affiliates reselling other people's merchandise.

It is still the best way to begin because all the time you are gathering vital marketing intelligence.

Then when you have it all together you use your accumulated wisdom to develop and market your own range of products and services.

In the early days of online marketing it was a tough route to travel - but not anymore - not with the proven strategy I am about to reveal.

Unwrap the Secret Affiliate Weapon that Guarantees Success for Beginners

http://writing333.secretaff.hop.clickbank.net

Wednesday, March 22, 2006

I have some great news today...

As a writer with both online and offline products to market I am always on the lookout for a surefire means of improving the optin sign-up rate for my lists.

And now I've found it!

My friend James Grandstaff has just released his highly anticipated Downline Secrets package. He reveals how his downline snowballed to over 5,700 members using only free traffic and a simple 3 step marketing strategy.

I have just finished listening to the audio and I loved it.

He was going to sell it for just $97.

But here is the deal now...

He gave me permission to share the private access page with you so you can get his amazing $97 product for free!

I am not sure how long James will let me share this page with you, so go and grab your complimentary copy now. It only takes a minute.

Here is the special private access page:

http://tinyurl.com/mtdgk

Tuesday, March 21, 2006

Why It Pays To Listen Even When You Think They’re Nuts

My first published work became a bestseller as soon as it hit the bookshelves back in 1995 and it has been topping the lists ever since.

Lucky you, some might say.

By and large the content has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.

So with that in mind I approached my publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.

They loved the idea but balked at producing a new edition per se.

“Why?” I said, “It will start the ball rolling all over again.”

“No it won’t,” they said, “It will kill the golden goose.”

And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters; new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.

I thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.

That’s the price you pay with every new edition.

My author copies duly arrived and I was well pleased with the new production and contacted the publishing house to express my satisfaction, intimating only mild concern over the lack of a new cover design.

“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the link has been maintained”.

My idea was good but I hadn’t thought it through.

The publisher house did.

The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) hit the bookstores worldwide mid-April 2005 – and the reprint complete with brand new cover is due out in August 2006.

Like I say, it pays to listen even when you think they’re nuts...

http://1st-creative-writing-course.com

Sunday, March 19, 2006

Get Your Hands On The Secret Audio Sessions..

My friends Jeremy Gislason and Simon Hodgkinson have just launched a brand new audio membership site - You can get some incredible information here and it won't cost you a single cent (ever!).

Enjoy...

Check it out before they close the doors

http://audio.marketingmainevent2.com/rep/jimgreen/