What's in it for me?
That’s the only question on the reader's mind.
Give your most powerful answer to that question in the title; sustain the momentum in your chapter headings/subheads/sub-subheads, and develop the logic of your reasoning in the text. Neglect to address the WIIFM question at the outset and you will lose the reader before you even get started.
People who read niche how-to books are looking for what they can get, have, be or do. They need to know immediately what's in it for them or you will lose them to some other book that succeeds in telling them what's in it for them.
Talk to the reader as though you were engaging in one-to-one dialogue and always remember that the word ‘you’ should be used in the text 100 times more than ‘I’.
Readers have their own priorities and are only concerned with how they will profit by reading what you have to say and so the text must progressively reveal what they will get from studying the content of your book.
http://1st-creative-writing-course.com
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