The title of your book depicts the very first words that anyone reads; it is the catalyst that determines whether anything else is read.
As such it is an instrument of ultimate consequence.
When the title is plumb centre, it hits the bull's eye; when it's off centre, it's off the wall.
Treat the development of a distinctive title as essential work that you cannot start on too soon, but never settle for the first suggestion that springs to mind, no matter how brilliant it strikes you at the time.
Keep working on it, polishing it, developing the power words that will transform it into a masterful catch phrase that compels the prospect to turn the pages.
Even when you have done all this to your satisfaction, you may find that a publisher alters it.
Don't balk or consider the change as interference.
Publishers know better than authors do what constitutes a winning title.
Remember too that a powerful sub-title that sells the title itself is of equal necessity.
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