Creating Mental Movies in the Reader's Mind

Writing filled with descriptive words that convey action is the secret to making your reader see, feel and act on what you say.

Use illustrative verbs and nouns to produce pictures in the mind. Specific ideas and descriptions create mental movies that the reader can soak up instantly.

Abstract ideas create no such images and are therefore inept at arousing interest. They are weak and make reading boring.

Which claim below has more impact for you?

Increase your profits substantially and quickly with this formula

Or

Make 100 per cent more money in less than 6 weeks

You can easily see that the second claim carries much more impact. Strive to make every sentence in your text clear, direct and specific. Money is a definite thing; you can touch it, feel it and see it in your mind’s eye.

100 percent is specific while 'substantially' is weak and tells you nothing.

Never write with vague language that the reader cannot instantly grasp.

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