How to Top and Tail Your Book and Why

To top and tail your niche non-fiction book is to equip it with a preface (or introduction) and a persuasive sales 'blurb' for the back cover.

Neither of these tasks is to be undertaken lightly and you would do well to delay execution until after you have completed the text.

Do not be tempted to take the easy way out by padding them with extracts from the book. That simply does not work and in any case no publisher would allow it.

The preface and the back cover blurb each have a distinctive function to perform and their respective contributions are germane to the success of your work.

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