Autobiographies and biographies of celebrities are always in demand because they arouse the curiosity factor and particularly so when the material evokes an expectation of salacity.
The curiosity factor is equally evident in readers of how-to books, guides and manuals, but directed by a more responsible motive: the thirst for information on how to do something, do it better and excel at it. And so the chosen topic must be capable of fulfilling these wholesome expectations by ensuring that readers will become better informed on the subject matter for which you and they share a common interest.
Your personal expertise must be equal to the task you set yourself because otherwise, no matter how cleverly conceived or creatively scripted, your work will never be published. Commissioning editors can spot a fake a mile away. While they may not be expert on your subject, they will very quickly ascertain whether or not you are.
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