Friday, March 21, 2008

Introducing the Social Marketing Nutshell


Social marketing is everywhere these days, spreading like a gargantuan virus that touches everyone online…small wonder...look at the facts:

Social media giant Facebook is currently adding 1,000,000 25+ (non-student) adults per week to their rosters - that's 52 million new users a year...

YouTube.com gets over 50 million unique visitors per month... over half a billion a year...

MySpace.com sees over 49 million unique visitors each month - over 1.6 million a day...

That’s a stack of traffic and the social websites (there are 1500 of them) are currently outstripping Google and Yahoo in visitor attraction.

You can tap into this swarm of ever-growing enthusiasm if you know how but you will flounder and sink if you don’t…

Perhaps you’ve already had a stab at social marketing but gave up because it looks too difficult; perhaps the outrageous price tags scared you off.

You are not alone. Some months ago I chanced upon a social media training site with a discounted price point of $1300 but I lost interest halfway down the page because the gobbledygook sales pitch made it seem like an impossible dream.

I decided there and then to do it the hard way; research social media marketing from A to Z, carve out my own succinct solution, and put it to the test - with spectacular success - as you can witness for yourself by clicking on this link...

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