Friday, March 31, 2006
Choosing a Topic for Writing a How-To Book
However, before cementing your choice of a topic it will be necessary to run the data through several tests to confirm its suitability as the subject matter for your first how-to book.
Will the topic be convincing enough to warrant widespread appeal among devotees?
Will you be capable of confirming its validity and expanding on received data?
Will you be able to convert your expertise into a teaching module?
Will the accumulated material manifest a disposition for regular updating?
Will the topic have the potential for subsequent editions?
Will it have the propensity to spawn more books on disparate aspects of the subject?
Will you tempted to abandon the project if your topic has already been covered?
You won't be able to resolve all of these questions right now but you will be by the time you've finished studying any of my writing courses.
WHAT ATTRACTS PEOPLE TO WORKS OF NON-FICTION?
Autobiographies and biographies of celebrities are always in demand because they arouse the curiosity factor and particularly so when the material evokes an expectation of salacity.
The curiosity factor is equally evident in readers of how-to books, guides and manuals, but directed by a more responsible motive: the thirst for information on how to do something, do it better and excel at it.
And so the chosen topic must be capable of fulfilling these wholesome expectations by ensuring that readers will become better informed on the subject matter for which you and they share a common interest.
Your personal expertise must be equal to the task you set yourself because otherwise, no matter how cleverly conceived or creatively scripted, your work will never be published.
Commissioning editors can spot a fake a mile away.
While they may not be expert on your subject, they will very quickly ascertain whether or not you are.
PASSIVE V ACTIVE PARTICIPATION
Levels of reader participation tend to vary between different genres and the differential with regard to commitment invariably favors non-fiction.
People read fiction to be entertained
(Passive participation: in one ear and out the other)
People read non-fiction to…
1. Become better informed
2. Learn new skills
3. Hone existing talents
(Active participation: invoking the faculties of reasoning and memory retention)
Much popular fiction is in style for just a while but superior niche non-fiction can be around forever, earning the estates of its originators drip feed residuals in perpetuity.
For example ‘How to Win Friends and Influence People’ by Norman Vincent Peale was first published in the mid-1930s, sold millions of copies worldwide, and is still re-issued from time to time.
This famous book has been through several publishing houses but it has only one originator.
Whenever people pick up a how-to book they are demonstrating willingness to engage in active participation.
They know they are in for some work and you should in there pitching with them, providing an interesting topic and knowledgeable text in an easy-to-read format that transforms a chore into a pleasure.
WHY GUIDES, MANUALS, HOW-TO BOOKS
ARE ALWAYS IN DEMAND
No one willingly volunteers for instruction unless there is more, much more than mere passing interest in the topic, and therein lies the market for quality guides, instruction manuals and how-to books.
QUALIFIED, TARGETED PROSPECTS
You are preaching the partially converted: all the more reason then that you run your expertise through all the tests to ensure its validity.
Your knowledge must be superior to that of the reader and it must be quantifiably so.
Unsubstantiated opinion has no place in this classification of non-fiction and so you must validate all that you think you know and expand upon it responsibly with every means at your disposal.
This calls for intensive research and without it you will end up with egg all over your face because your manuscript will never get past the first reading stage of any professional publisher you might approach.
ESTABLISHING THE DEPTH OF YOUR KNOWLEDGE
Never take for granted that you already know enough about your special subject to fill a book.
No one is that clever.
Spend some time testing out the depth of your knowledge by making lists of what you know and what you don't know.
Take particular note of those areas that require substantiation or where you are lacking corroborative detail.
CONFIRMING ITS VALIDITY
AND EXPANDING ON THE INFORMATION
This is where you start your research and it is so important that an entire chapter is devoted to the subject in all of my creative writing courses.
Most of what you need you will find online at home or in the free-to-use 'active learning' centres provided by your local library where you can double up by accessing appropriate hard copy references manuals.
TESTING THE POTENTIAL FOR LONGEVITY IN YOUR CHOSEN TOPIC
Testing out the potential for life beyond a single edition is something you can do for yourself quite easily by carrying out this simple test.
CHECK IF YOUR TOPIC HAS A NICHE-CARVING ASPECT
In other words: that it is not associated with a fad or a fashion.
For example, I've had many books published over the years, some of which have been in style for a while then disappeared, others have bombed, but the majority of my titles just keep going on from strength to strength.
Why?
Why should my successful titles prove so popular with readers?
They are popular because they are directed at niche markets that are self-perpetuating and have a seemingly bottomless pit of prospective participants.
Like the London buses, there's always another one coming along in a minute.
For example:
Back in 1994 when I wrote Starting Your Own Business (How-To-Books ISBN 1-85703-859-2) government initiatives on helping people to start up on their own were just beginning to bite all over the world.
As these initiatives increased in volume, so too did interest in my work.
Similarly, when I became increasingly aware of the hype on home based web operations, I wrote Starting an Internet Business at Home (Kogan Page ISBN 0-7494-3484-8).
This latter tome has been around since August 2001 and sells well in bookstores all over the world and (as I suspected it would) as an Internet purchase via Amazon, BOL, Barnes & Noble, etc.
Now, spotting an opportunity and carving a niche for yourself only works when you know the market inside out and when it identifies precisely with your own expertise.
Look again at the marketplace identified with your topic and establish whether there is a sector or sub-sector that is tailor made for exploitation through your special brand of knowledge.
That is how to position yourself in the right place at the right time.
It has nothing to do with luck; the answer lies in creative forward thinking.
http://1st-creative-writing-course.com
Thursday, March 30, 2006
Realizing the Full Potential for Your Writing Output
That’s the beauty of niche non-fiction: it lends itself to formula writing techniques where commercial nuances are seamlessly interwoven into practical expression without disturbing the flow of the creative dynamic.
You do it all the time without perhaps realizing it; you do it automatically when you compose a letter, a thesis, a report and such like. Why not then convert your innate skills into a vehicle to make money writing by developing extra income ideas that become in time residual income streams.
I did not set out to write a niche non-fiction bestseller: it just happened fortuitously because subconsciously I had somehow managed to string all the essential ingredients together in the correct order in my first work.
You won’t have to trust to luck though. Intrigued by the runaway success of the initial title and the two that followed in the break-though to bestseller status, I set about deconstructing each in turn to determine what I had done right and where I had gone astray on occasion.
The results not only provided me with benchmarks for revising future editions but also made available the raw material for my creative writing course Secrets to Churning Out Bestsellers. Combining my own findings with those of other successful non-fiction authors provides you in turn with a series of tried and tested strategies to ensure flawless progression of your own extra income ideas into residual income streams.
And residuals are what writing for profit is all about. ‘Starting Your Own Business’ first saw the light of day back in 1994, doubles in turnover every year, and (according to my publisher) should still be around in another ten years time. ‘Starting an Internet Business at Home’ falls into much the category in that sales consistently increase year on year. Both of these titles have something in common: they were designed to last because they are both injected with the essential ingredient to guarantee multiple editions and consequently, bestseller status: longevity.
You will learn in Secrets to Churning Out Bestsellers how to inject your own work with longevity and how that will galvanize commissioning editors into offering you a contract for publication. To provide you with an example of the power of this little-known ingredient: I have written 50 full length works of niche non-fiction of which 37 have been accepted and published.
You’d settle for two out of three as a batting average wouldn’t you?
Footnote: Do not leave your rejections to gather dust in a desk drawer. Put them to work. I downsized the 13 that failed to cut the mustard into mini-volumes and 7 of these went on to be accepted and published as ‘Thrifty Books’ titles…
http://1st-creative-writing-course.com
Wednesday, March 29, 2006
Choosing a Topic for Writing a How-To Book
However, before cementing your choice of a topic it will be necessary to run the data through several tests to confirm its suitability as the subject matter for your first how-to book.
- Will the topic be convincing enough to warrant widespread appeal among devotees?
- Will you be capable of confirming its validity and expanding on received data?
- Will you be able to convert your expertise into a teaching module?
- Will the accumulated material manifest a disposition for regular updating?
- Will the topic have the potential for subsequent editions?
- Will it have the propensity to spawn more books on disparate aspects of the subject?
- Will you tempted to abandon the project if your topic has already been covered?
You won't be able to resolve all of these questions right now but you will be by the time you've finished studying any of my writing courses.
WHAT ATTRACTS PEOPLE TO WORKS OF NON-FICTION?
Autobiographies and biographies of celebrities are always in demand because they arouse the curiosity factor and particularly so when the material evokes an expectation of salacity.
The curiosity factor is equally evident in readers of how-to books, guides and manuals, but directed by a more responsible motive: the thirst for information on how to do something, do it better and excel at it.
And so the chosen topic must be capable of fulfilling these wholesome expectations by ensuring that readers will become better informed on the subject matter for which you and they share a common interest.
Your personal expertise must be equal to the task you set yourself because otherwise, no matter how cleverly conceived or creatively scripted, your work will never be published.
Commissioning editors can spot a fake a mile away.
While they may not be expert on your subject, they will very quickly ascertain whether or not you are.
PASSIVE V ACTIVE PARTICIPATION
Levels of reader participation tend to vary between different genres and the differential with regard to commitment invariably favors non-fiction.
People read fiction to be entertained
(Passive participation: in one ear and out the other)
People read non-fiction to…
- Become better informed
- Learn new skills
- Hone existing talents
(Active participation: invoking the faculties of reasoning and memory retention)
Much popular fiction is in style for just a while but superior niche non-fiction can be around forever, earning the estates of its originators drip feed residuals in perpetuity.
For example ‘How to Win Friends and Influence People’ by Norman Vincent Peale was first published in the mid-1930s, sold millions of copies worldwide, and is still re-issued from time to time.
This famous book has been through several publishing houses but it has only one originator.
Whenever people pick up a how-to book they are demonstrating willingness to engage in active participation.
They know they are in for some work and you should in there pitching with them, providing an interesting topic and knowledgeable text in an easy-to-read format that transforms a chore into a pleasure.
WHY GUIDES, MANUALS, HOW-TO BOOKS
ARE ALWAYS IN DEMAND
No one willingly volunteers for instruction unless there is more, much more than mere passing interest in the topic, and therein lies the market for quality guides, instruction manuals and how-to books.
QUALIFIED, TARGETED PROSPECTS
You are preaching the partially converted: all the more reason then that you run your expertise through all the tests to ensure its validity.
Your knowledge must be superior to that of the reader and it must be quantifiably so.
Unsubstantiated opinion has no place in this classification of non-fiction and so you must validate all that you think you know and expand upon it responsibly with every means at your disposal.
This calls for intensive research and without it you will end up with egg all over your face because your manuscript will never get past the first reading stage of any professional publisher you might approach.
ESTABLISHING THE DEPTH OF YOUR KNOWLEDGE
Never take for granted that you already know enough about your special subject to fill a book.
No one is that clever.
Spend some time testing out the depth of your knowledge by making lists of what you know and what you don't know.
Take particular note of those areas that require substantiation or where you are lacking corroborative detail.
CONFIRMING ITS VALIDITY
AND EXPANDING ON THE INFORMATION
This is where you start your research and it is so important that an entire chapter is devoted to the subject in all of my creative writing courses.
Most of what you need you will find online at home or in the free-to-use 'active learning' centres provided by your local library where you can double up by accessing appropriate hard copy references manuals.
TESTING THE POTENTIAL FOR LONGEVITY IN YOUR CHOSEN TOPIC
Testing out the potential for life beyond a single edition is something you can do for yourself quite easily by carrying out this simple test.
CHECK IF YOUR TOPIC HAS A NICHE-CARVING ASPECT
In other words: that it is not associated with a fad or a fashion.
For example, I've had many books published over the years, some of which have been in style for a while then disappeared, others have bombed, but the majority of my titles just keep going on from strength to strength.
Why?
Why should my successful titles prove so popular with readers?
They are popular because they are directed at niche markets that are self-perpetuating and have a seemingly bottomless pit of prospective participants.
Like the London buses, there's always another one coming along in a minute.
For example:
Back in 1994 when I wrote Starting Your Own Business (How-To-Books ISBN 1-85703-859-2) government initiatives on helping people to start up on their own were just beginning to bite all over the world.
As these initiatives increased in volume, so too did interest in my work.
Similarly, when I became increasingly aware of the hype on home based web operations, I wrote Starting an Internet Business at Home (Kogan Page ISBN 0-7494-3484-8).
This latter tome has been around since August 2001 and sells well in bookstores all over the world and (as I suspected it would) as an Internet purchase via Amazon, BOL, Barnes & Noble, etc.
Now, spotting an opportunity and carving a niche for yourself only works when you know the market inside out and when it identifies precisely with your own expertise.
Look again at the marketplace identified with your topic and establish whether there is a sector or sub-sector that is tailor made for exploitation through your special brand of knowledge.
That is how to position yourself in the right place at the right time.
It has nothing to do with luck; the answer lies in creative forward thinking.
http://1st-creative-writing-course.com
The Perfect Solution For Publishing Your Creative Writing Output
Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.
Alexandre Dumas
D.H. Lawrence
Edgar Allan Poe
Edgar Rice Burroughs
George Bernard Shaw
Gertrude Stein
James Joyce
John Grisham
Mark Twain
Mary Baker Eddy
Rudyard Kipling
Stephen Crane
Upton Sinclair
Virginia Woolf
Walt Whitman
William Blake
Zane Grey
John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole 'vehicle' for distribution…
And it is getting tougher all the time – even for established authors.
It can be doubly frustrating when you’ve written something that you are desperate to see in print; something you want other people to read.
There is always recourse to the cut-throat vanity publishing houses of course but I wouldn’t take that route come what may.
Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you can’t place elsewhere.
I have a string of traditionally published titles currently in circulation but I have an equal string that I have never been able to get into print.
That is until now…
The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers unlimited titles and thereafter pricing starts at $5.95 for just ONE book – perfect bound with ISBN and free shipping to customers
In a nutshell: Instead of requiring an initial order of 10 or 100 books, they send you the first copy of your book free and then print-on-demand and ship when they receive an order from you or your customer.
This website is well worth a visit especially if you are still trying to get your first book into print. With the keen printing prices on offer you could have your own library up and running in next to no time.
http://tinyurl.com/hlw77
Monday, March 27, 2006
The Other Major Gateway into the Search Engines
Posting free articles to the major article repository sites is the fastest and easiest way to make more sales, increase your Google ranking, and push your Alexa rating through the roof.
Once again it all depends on the efficiency of the software you use to transmit your articles.
Have a look at the one I always use..
http://articlesubmitter.howtoproducts-xl.com
Taking the Backdoor into Search Engine Placements
Online press releases are not the exclusive province of big business; you can use them to astonishing effect even if (as I do) you operate your online marketing from a work station at the window of a living room facing the village green.
Press releases offer a level playing field so take advantage of it and raise your game to new heights. I have hundreds of releases on all sorts of subject matter currently circulating in cyberspace – and so too can you.
Success hinges solely on the software you employ for transmission.
If this is something you have never done before you need a kit that…
- Helps you structure releases in the accepted format
- Provides you with a choice of layouts to correlate with the subject matter
- Comes pre-loaded with PR hubs for automatic transmission
- Gives you the option of manually submitting to hubs that prefer it that way
- Allows you to add to the manual sites already loaded
I know of only one piece of software that does all this and doesn’t cost a leg and an arm to purchase outright.
It is the software I use every day.
Check it out at this website…
http://tinyurl.com/hdbvs
Sunday, March 26, 2006
I Happened Upon A Book That Shattered My Illusions
It is out of print now but in its day it was considered hot stuff and sold over 20,000 copies in bookstores world wide.
At the time I though I knew all there was to know about online marketing but a few days ago I happened across a book by another author that shattered my illusions and exposed how little I really know.
It reveals the astonishing story of how the writer took a single idea and turned it into $37,641.85 in just 24 days.
Moreover, he demonstrates step by step exactly how he did it.
So what did I learn that I didn’t know before?
Manifold gems of wisdom on online marketing, including…
- The building blocks to conducting effective online market research
- How to develop products in obscure but highly popular niche areas
- How to create them seamlessly and inexpensively
- An ingenious and incredibly simple strategy for attracting JV partners
- How to use other people’s websites to jack up overall sales
Oh, and lots of other useful things, but especially how to repeat the author’s format over and over again.
Click Below To Learn More About The Book That Shattered My Illusions
http://tinyurl.com/nwysg
Friday, March 24, 2006
Getting it all together...
It is still the best way to begin because all the time you are gathering vital marketing intelligence.
Then when you have it all together you use your accumulated wisdom to develop and market your own range of products and services.
In the early days of online marketing it was a tough route to travel - but not anymore - not with the proven strategy I am about to reveal.
Unwrap the Secret Affiliate Weapon that Guarantees Success for Beginners
http://writing333.secretaff.hop.clickbank.net
Wednesday, March 22, 2006
I have some great news today...
And now I've found it!
My friend James Grandstaff has just released his highly anticipated Downline Secrets package. He reveals how his downline snowballed to over 5,700 members using only free traffic and a simple 3 step marketing strategy.
I have just finished listening to the audio and I loved it.
He was going to sell it for just $97.
But here is the deal now...
He gave me permission to share the private access page with you so you can get his amazing $97 product for free!
I am not sure how long James will let me share this page with you, so go and grab your complimentary copy now. It only takes a minute.
Here is the special private access page:
http://tinyurl.com/mtdgk
Tuesday, March 21, 2006
Why It Pays To Listen Even When You Think They’re Nuts
Lucky you, some might say.
By and large the content has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.
So with that in mind I approached my publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.
They loved the idea but balked at producing a new edition per se.
“Why?” I said, “It will start the ball rolling all over again.”
“No it won’t,” they said, “It will kill the golden goose.”
And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters; new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.
I thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.
That’s the price you pay with every new edition.
My author copies duly arrived and I was well pleased with the new production and contacted the publishing house to express my satisfaction, intimating only mild concern over the lack of a new cover design.
“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the link has been maintained”.
My idea was good but I hadn’t thought it through.
The publisher house did.
The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) hit the bookstores worldwide mid-April 2005 – and the reprint complete with brand new cover is due out in August 2006.
Like I say, it pays to listen even when you think they’re nuts...
http://1st-creative-writing-course.com
Sunday, March 19, 2006
Get Your Hands On The Secret Audio Sessions..
Enjoy...
Check it out before they close the doors
http://audio.marketingmainevent2.com/rep/jimgreen/
Tuesday, February 14, 2006
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Sunday, February 05, 2006
Making Money Online When The Prospect Names His Own Price
Now and again though fate steps in and sends you a prospect where you have to figure out for yourself where he or she is coming from and where in fact they think they’re heading.
I got one such prospect a few weeks ago in the shape of Rocco, a gentle giant from Brooklyn.
How do I know Rocco is a giant?
He emailed a picture of himself towering over his significant other and some friends.
How do I know he’s gentle?
Read on…
Rocco emailed me expressing interest in three of my products but he didn’t want them in digital format (which would have cost him $107 in total) he wanted hard copy.
I suggested CD formatting.
He got back to me saying, ‘No, I don’t want CDs, I want hard copy. I’ll pay a grand’
So now I thought, loony tunes, but I emailed Rocco back intimating that if he deposited $200 in my PayPal account I’d give him what he wanted; hard copy on all three products
I reckoned I would hear no more but the following morning on checking my PayPal account I discovered to my astonishment that one thousand dollars had been deposited.
I can’t take this man’s money I protested and I told him so.
Rocco got back to me within the hour.
His message read, “I said a grand, I meant a grand, so take a grand”.
So I took Rocco’s grand.
Wouldn’t you?
I mean who wants to be emailed to death…
The moral:
Never assume you know better than prospects – or what they are prepared to pay – and why. Maybe Rocco has a sight problem beyond my ken or maybe he finds it difficult to read from a computer screen. I will never know for sure but this I do know. Rocco is delighted with the hard copy he craved.
He told me so… in yet another email.
Check Out The Product That Interested Rocco The Most
Monday, January 16, 2006
The Day I Shook Hands with Betty Grable
Well, unlike Neil Sedaka, I did, several times over, and on the first occasion I got to shake hands with the 1940s icon which was an enormous thrill for a long time fan.
So, what’s shaking hands with Betty Grable got to do with writing?
Just this: I got to thinking about that momentous first meeting the other evening and it galvanized my brain into sketching out an outline for a new book, something I should have done years ago; something that’s been languishing in my subconscious for eons.
You see, I met many famous people when I travelled the world as a publicist from the late 1950s to the early 1980s. Apart from the delightful Betty G there were chance encounters with Rory Calhoun (Betty’s partner at the time), Frank Sinatra, George Raft, Stan Kenton, Dolores Del Rio, Fess Parker (Davy Crockett), Dusty Springfield, Cilla Black, Mike Sarne, and dozens more.
Oh yeah, (can I hear you say?) anyone could make a claim like that.
That’s true, anyone could, but could they also provide photographic evidence of each and every meeting; like pictures of the luminaries and me together?
That is the essential difference; I can…
So, considering that the majority of these famous people are now either dead or forgotten, will I get my book published by a traditional house?
Yes, I will.
Will it make me a lot of money?
No.
What it will do though is provide me with a sense of fulfilment and at the same time knock out sales of a few thousand copies in the nostalgia niche.
The secret lies in stringing together a chain of offbeat events with a similar pattern - and it occurs in everyone’s life.
Could you come up with such a pattern from your own lifetime experiences?
Think about it – there could be a book in it.
Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. View his output at http://1st-creative-writing-course.com
Sunday, January 08, 2006
The Book That Opened My Eyes To Making Money
And its content is not what you might think.
It contains no highfalutin strategies, no mesmerizing theory, no razzmatazz; just plain common sense in small but effective doses.
I picked up the tome out of interest, not specifically to learn how to make money, but I must confess that even this early its innate wisdom is starting to take root in my mind and I find myself being directed to develop additional streams of incremental income from what I already do to make money.
What this little book did for me was to ask questions that forced me to think outside the box and challenge limiting beliefs; replacing them with new, empowering thought patterns that will help me chase prosperity in directions with which I am already familiar.
The book captivated me from the very start because is it practical, inspiring and motivating.
It makes me realize that making money is not such a hard job at all and it demonstrates that no matter what you are doing or where you are, you can always find ways to make money.
In essence, this little book focuses on developing the correct mindset regarding money.
Okay, so there is no earth-shattering revelation in that premise because we all know that successful wealthy people are those who have a strong wealth psychology to attract more money in their life.
However, go about matters in the wrong way and all you manage to achieve is shooting yourself in the foot and sabotaging your dreams.
I’m glad I found this little book, I’m glad I read it, and now I intend to pursue the insights it has provided me on the prospects of enhancing my financial standing.
Discover For Yourself The Little Book That Captured My Imagination
http://makemoremoneylessons.howtoproducts-xl.com
Monday, January 02, 2006
The Timeless Secret to Creating Bestselling Niche Non-Fiction
What is the secret?
1. What drives a book with a commonplace topic to the top of the lists and keeps it there for months on end?
2. What causes it to attract mass appeal within its prescribed niche?
It must be best of its kind but even that is not enough to create a No. 1 bestseller that stays the course.
You need more, much more, and it comes in the shape of a timeless but little-known secret of which 99.9 percent of writers are completely unaware.
Only a handful of established authors use it, either consciously or subconsciously.
And yet this timeless secret is freely available to every writer, every would-be published author, if only they knew how to access it.
It is simplicity personified, it is perceived wisdom handed down through the ages to a fortunate few; it is the concealed catalyst that creates bestsellers.
Let me give you an example of its incredible power…
The book to which I specifically refer in the opening paragraph is one of my own, a book that clearly identifies with a traditional, rapidly growing global mass market – but a market that is already on the brink of saturation.
“Your Retirement Masterplan” (How To Books ISBN 1857039874) was first published in October 2004, reached the No.1 spot out of 3326 competitive titles on Amazon.co.uk within days, dipped in time to No.3, then hovered in the top ten for the next six months.
Thereafter it reclaimed the No.1 spot and has retained it consistently ever since.
This incredible staying power persuaded the published to forge ahead on a 2nd upgraded, cosmetically enhanced edition which will hit bookstores world wide in February 2006.
That will sustain the momentum but only temporarily because it will be broken when my latest book “How To Earn Money In Retirement” (How To Books ISBN 1845281128) is released in April 2006 and knocks its predecessor off the No.1 spot for the keyword ‘retirement’ on Amazon.co.uk.
I tell you this not to impress but to provide positive proof of the remarkable influence of the little-known secret that creates bestselling books; an influence that spills over from topping bestselling lists online to generating massive sales offline in bookstores all over the world.
Have you guessed what the secret is?
I doubt you have guessed right but when you do discover it you will know what you must do FIRST to create a guaranteed bestseller BEFORE you write a single word…
You can uncover the timeless secret by visiting this website.
http://1st-creative-writing-course.com
Monday, December 19, 2005
The Book That Opened My Eyes To Making Money
And its content is not what you might think.
It contains no highfalutin strategies, no mesmerizing theory, no razzmatazz; just plain common sense in small but effective doses.
I picked up the tome out of interest, not specifically to learn how to make money, but I must confess that even this early its innate wisdom is starting to take root in my mind and I find myself being directed to develop additional streams of incremental income from what I already do to make money.
What this little book did for me was to ask questions that forced me to think outside the box and challenge limiting beliefs; replacing them with new, empowering thought patterns that will help me chase prosperity in directions with which I am already familiar.
The book captivated me from the very start because is it practical, inspiring and motivating.
It makes me realize that making money is not such a hard job at all and it demonstrates that no matter what you are doing or where you are, you can always find ways to make money.
In essence, this little book focuses on developing the correct mindset regarding money.
Okay, so there is no earth-shattering revelation in that premise because we all know that successful wealthy people are those who have a strong wealth psychology to attract more money in their life.
However, go about matters in the wrong way and all you manage to achieve is shooting yourself in the foot and sabotaging your dreams.
I’m glad I found this little book, I’m glad I read it, and now I intend to pursue the insights it has provided me on the prospects of enhancing my financial standing.
Discover For Yourself The Little Book That Captured My Imagination
http://makemoremoneylessons.howtoproducts-xl.com
Saturday, December 17, 2005
Would You Like To Own 10 Highly Profitable Websites?
Raam's terrific 'private-label-sites' package consists of 10 products along with FULL BLOWN websites that you can just stick' your name on and claim as your own!
You get:-
* 10 'hot-selling' niche products
* Private label rights
* Individual websites for each product
* Sales Copy
* Cool graphics
* Banner ads
* Advertising copy
* PPC Campaigns
* Keywords & Phrases
* JV Letters
* Upsell/Cross-sell offers
* Backend offers
* Affiliate signup page
* Articles for promotion
* Product reviews
* Shopping cart
* Quickstart User Manual...
You see... these are not just a bunch of products with resell rights.
These are FULL WEBSITES!
You get all the 'selling' tools with each product.
But only 500 copies are available. Go right now and check this out immediately:-
http://tinyurl.com/dnsdg
A package like this could be sold off in hours. So hurry up - don't lose your chance to own 10 great websites today.
Success is yours…
http://tinyurl.com/dnsdg
Wednesday, December 07, 2005
How to Talk Your Way Out of Trouble at a Major Book Signing Event
What do you do at a major book signing event when you are confronted with a nervous client, an inflamed public relations consultancy – and 500 copies of some other author’s book instead of your own?
You may have read my recent post on how I received an invitation out of the blue to address a targeted audience of 500 newly-retired couples and engage thereafter in a book signing ceremony.
It sounds too good to be true and it almost turned out that way.
I arrived at the venue to be informed that my books had failed to show.
Oh, 500 hundred copies of a book had arrived okay, but not my book “Your Retirement Masterplan” (How To Books ISBN 1857039874).
Someone at the distribution warehouse had highlighted the wrong ISBN, clicked the mouse button, and provided their dispatch department with erroneous delivery details.
So what do you do when you are confronted with a nervous client, an inflamed public relations consultancy – and 500 copies of some other author’s book?
I recalled the gist of a chapter in my own tutorial http://1st-creative-writing-course.com which held me in good stead as I proceeded to…
- Assuage the client and their PR representatives and assure them that events would pan out satisfactorily;
- Request permission to re-jig the program and tag a 30-minute Q & A session onto the end of my talk;
- Telephone the warehouse and demand they courier PDQ 500 hundred copies of the correct book (fortuitously, the warehouse was only 25 miles away from the venue).
As it happens, the Q&A session went down a bundle with the audience and lasted for almost 60 minutes which was just as well because that’s when the copies of my book arrived.
Hardly a JIT delivery but welcome nonetheless.
What goes around come around and all in all I was pleased with the day’s work - and I got what I set out to achieve.
1. I had earned 10 percent in royalties from the bulk book purchase
2. I got to sign 500 copies individually for the attendees
3. I got the opportunity to pass around my business cards
4. I got to address the retirees in a 20-minute talk on the third age adventure with the added bonus of a 1 hour Q&A session.
5. I got the opportunity to promote my next book “How to Earn Money in Retirement” (due for publication in April 2006 by How To Books ISBN 1845281128)
6. I got 500 potential new customers for all my future books
7. I got an all-expenses paid trip to the venue
8. I got a substantial appearance fee
9. I got exposure from local television covering the event
Best of all to come out of the potential crisis was the fact that I won the trust of both the client and the consultancy and ended up with an invitation to repeat the exercise (minus the wrong books factor) on four separate occasions during 2006.
What helped me talk my way out of trouble at this major book signing event is the fact that I spent the bulk of my working life at the sharp end of marketing and I had seen it all before – and worse.
http://1st-creative-writing-course.com
Saturday, December 03, 2005
My New Book Was Inspired By a Master Metaphysician
The collected works of this great man have been a constant source of motivation for me personally over the past 40 years, and he is the inspiration for my new book “Maximizing Mind Power to Enrich Retirement” (not due for publication until 2007 because I have two in the queue before it…)
From 1965 until his death in 1992 Vernon Howard wrote many books and conducted classes which reflect a degree of skill and understanding that may be unsurpassed in modern history. The American journal Human Behavior Magazine said of him, “Vernon is probably the clearest writer on these subjects in the English language.”
His warmth and refreshing sense of humor made him a delightful subject for interviews, talk shows and articles.
In 1983 Michael Benner of station KLOS in Los Angeles, California said, “Vernon Howard is one of the most powerful speakers I have ever interviewed; he has an uncanny ability to cut through the fluff and puff and jolt people into seeing who they really are. At times humorous and gentle, at other times demanding and forceful. Vernon Howard holds the record for generating responses to our KLOS talk shows. Not everyone likes his message but I can’t imagine anyone turning him off.”
Today more than 7 million readers worldwide enjoy his exceptionally clear and inspiring presentations of the great truths of the ages. Libraries, bookstores, health food stores and church bookshops all over the world sell Vernon Howard books, booklets, cassette tapes and videotapes. His material is widely used by doctors, psychiatrists, psychologists, clergymen, counselors, educators and people from all walks of life.
Incredibly, the only topic Vernon Howard ever wrote about was the higher self and the way out of the human problem he discovered was an in-depth appreciation of the vital difference between the two selves of the psyche.
For 25 years before engaging in public instruction Vernon studied every published work on every know mystic, immersed himself in the teachings of every known religion and persuasion, and eventually arrived at a single conviction: without exception they all focused on the higher self and how to access it.
The moral for aspiring authors…
Find yourself a mentor from ages past; a master wordsmith to guide and inspire you, to lift your writing output several stanzas above the norm.
Jim Green is an online entrepreneur and established author with an ever-growing string of niche bestselling titles to his credit. He broadcasts and lectures on the subject of niche non-fiction and you can find details of his famous creative writing course at this website
http://1st-creative-writing-course.com
